At the heart of the proposition lies a hyper-secure, specialist currency called TOKENZ‡, which makes it possible for loyal customers to buy their favourite products for less than someone else.
Not only do TOKENZ‡ pay interest but their redemption value can be personalised for individual customers against specific products. By dynamically varying and testing desirable offers, brands can increase brand loyalty rather than squander it with blunt discounting.
There is
so much
more to
Vestine.
VESTINE provides OPTIONS pricing that lets customers stake their TOKENZ‡ against great offers that may become available in the future. Nothing is guaranteed. If products sell out, these OPTIONS offers don’t vest. But if stock remains unsold, any special deals go directly to a brand’s most loyal customers.
OPTIONS also offer brands other benefits. New lines can be tested before mass manufacture. OPTIONS create buying intention data that can be used to determine production runs. VESTINE can more accurately predict customers demand, reduce waste and help make fashion brands become more sustainable.
QR PASSPORT
Lastly, VESTINE has pioneered QR ‘passports’ that can be applied to anything a brand sells.
Buyers are encouraged to register their purchases with a recycling deposit, refundable in TOKENZ‡ at the end of their life.
The owners of premium products could more easily interact with fashion re-sale platforms too.
VESTINE IS A TECHNOLOGY AND A CATALYST
VESTINE will bring about the changes that fashion knows it needs. We bring brands closer to their loyal buyers and we improve the customer experience. We’re here to benefit everyone.
ACKNOWLEDGEMENTS
Huge thanks to Barbara Casasola • Floria Sigismondi • Jamie Bochert • Joseph Altuzarra • Kaia Gerber • Karl Lagerfeld • Neiman Marcus • NewbarK • Saint Laurent • V Magazine